The No. 1 for Microsoft Advertising:
Optimize your Microsoft ads now
âś“ emarketing is a Microsoft Advertising Elite Channel Partner (highest partner status)
âś“ Fully automated PPC bidding for Microsoft Advertising
âś“ Customizable dashboards & reports
âś“ Multi-campaigns and multi-user
emarketing is a Microsoft Elite Channel Partner
The emarketing group holds the highest partner status of Microsoft Advertising. As a Microsoft Advertising Elite Channel Partner, Microsoft Advertising is conveniently and efficiently available to all emarketing customers for all common store systems such as shopware, plentymarkets, JTL and shopify. The close partnership with Microsoft has many advantages for online retailers. Specifically, they benefit from the fact that the product data feed is immediately connected to Microsoft, the tag manager is used to measure performance, the campaigns are set up and optimized fully automatically and the cross-platform AI even correctly sets the retailer's settings for Microsoft's smart bidding.
"emarketing is one of our latest additions to the Channel Partner segment, and we couldn't be more impressed with their contributions so far. They have really taken the space by storm! Leveraging their deep online marketing expertise, innovative tech development and industry knowledge, they deliver outstanding results for our mutual clients in European e-commerce. Their team of developers, shopping and AudienceAds specialists is highly qualified and always up to date with the latest industry trends and developments. Working with emarketing has been a true pleasure and we are excited to continue our partnership with such a dynamic and innovative team!"
Federica Mueller, Manager Partner Development DACH, Microsoft Advertising
What is Microsoft Advertising
Microsoft Advertising was known as Bing Ads until 2019. What Google Ads is to Google, Bing Ads is to Microsoft. Microsoft Advertising is a search engine advertising tool that allows online retailers to place ads, primarily on Bing, AOL and Yahoo websites. With Microsoft Advertising, search engine marketing (SEM) works on a pay-per-click (PPC) basis, meaning that payment is only made when a potential customer clicks on the ad. The retailer also specifies how much he wants to spend on the ad campaign each day. He always has an overview of the cost per click (CPC), the click-through rate (CTR) and many other performance metrics.
Why Microsoft Advertising
Microsoft Ads offer many advantages, especially as a supplement to Google Ads. They can be used to tap into new target groups and extend the reach of campaigns at low cost. Despite a smaller market and user share, a good effect can be achieved even with small and medium-sized SEA campaigns with sufficient search volume. Microsoft Advertising ads are also placed on all Microsoft partner sites such as Linkedin and The Wall Street Journal. One ad can thus reach 22 million individual search engine users in the Microsoft Search Network. This corresponds to 24.0% of the search market in Germany.
"The partnership with emarketing has a very high added value for online retailers, as they can now advertise conveniently and successfully on the Microsoft network. We are confident that we can significantly expand our customer base in e-commerce and have set ourselves a very ambitious roadmap for the coming months with our new elite channel partner. We are very confident about the collaboration and look forward to growing together."
Nigel Leggatt, Director Partner Sales EMEA at Microsoft