Press release

Munich-based tech company brings two prestigious international awards from Microsoft to Germany - another proof that Munich is on the way to become the “European Silicon Valley”

Munich, February 12, 2024 - While the press and politicians are writing off Germany as a business location, Munich is suddenly playing a decisive role in the success story of artificial intelligence in the multi-billion dollar marketing market. Munich-based emarketing AG is the only European Elite Channel Partner to win two of the internationally renowned Microsoft Ads Partner Awards for EMEA, making it one of the most important partners worldwide in the transformation of the entire advertising industry.

emarketing is the only Elite Partner to be named European champion in two categories - "Independent Partner of the Year" and "Retail Team of the Year".

This double award is a strong signal from Microsoft that emarketing, as an outstanding partner for Europe, Africa and the Middle East, will be one of the most important drivers of GenAI's triumphant advance in the global advertising market.

As one of Europe's leading AdTech companies and Europe's largest Google partner by volume, Munich-based emarketing AG has been consistently investing in its cooperation with Microsoft since 2021 in order to play a leading global role in shaping the future of the multi-billion dollar advertising market. With the important two EMEA Partner Awards, the Munich-based company is now receiving a powerful tailwind from what is currently the most valuable company in the world.

emarketing AG has already made headlines across Europe on several occasions in the past and was awarded the title of "#1 EMEA Growth Champion" (fastest-growing Google Premium Partner in Europe, Africa and the Middle East) by Google, for example. emarketing is now the largest Google partner in Europe by volume with an advertising budget of over EUR 3 billion. The Amazon tool "EPWR", acquired by Diva-e in 2021, has developed into one of the leading Amazon technology providers in the last two years, used by the very largest agencies and brands (www.epwr.com).

The ambitious growth trajectory even led to the incorporation of the first German and once leading AdTech provider intelliAd in 2022, which propelled emarketing founder and CEO Christian Hampp into OMR's top 50 ranking.

Against the backdrop of OpenAI, ChatGPT and GPT-4, the collaboration with Microsoft was of outstanding strategic importance to the emarketing CEO from the outset and also a matter close to his heart. "In 2023, Microsoft has heralded the transformation into the new age of GenAI in a more than impressive way and will shape the market as the most important driver. The opportunity to shape this future sustainably with the most valuable company in the world is historically unique," emphasizes Christian Hampp. "We have already proven that we are rightly the first choice of tech giants such as Google, Amazon and Microsoft in Europe when it comes to successfully driving forward the large-scale adaptation of innovations and new advertising formats in Europe and worldwide. I truly believe that no one can do this better than us."

Nico Blume, Chief Growth Officer at emarketing, is responsible for strategic partnerships internationally and is happy to receive the tailwind from Redmond: "These awards are the right signal for all close partners in our network worldwide that they have a strong partner at their side who will help shape the future and ensure that they too will benefit from the new age of GenAI in the global advertising market."

Microsoft is happy to return the compliment: “Microsoft Advertising is delighted to show our appreciation and acknowledge emarketing AG deserved win
with the "Independent Partner of the Year" and "Retail Team of the Year". We had an exceptional pool of high caliber of nominations this year, making our winners’
achievements all the more significant, demonstrating their impactful and transformative work,” added Katherine Eills, Global Partner and Awards Lead, Microsoft Advertising. “We were excited by the quality of the nominations we received this year. It’s an honor to celebrate and recognize our
partners for the exceptional work they’ve done for their clients in 2023.

Microsoft Advertising is proud to award emarketing AG with the "Independent Partner of the Year" and "Retail Team of the Year",” said Matt Seitz, Senior Partner Marketing Manager, Microsoft Advertising.

Would you also like to be a partner of the emarketing Channel Partner Community, receive valuable support and benefit from the innovative technology? Then please register at ms-team@emarketing.com.